Finding good wholesale products and sources for your
business can be one of the most difficult tasks that you face
when starting a new enterprise.
It can cost you a ton of time and money. But there are some
things you can do in your search for wholesalers, liquidators,
drop-shippers and other wholesale companies to make sure that
your searching doesn't leave you empty-handed.
There are lots of ways to locate wholesalers, but here are
three great strategies to get you started:
STRATEGY #1: Start At The Top and Work Your Way Down.
If you already know the manufacturer of the product that
you are searching for at wholesale, then the manufacturer is
the first company you need to contact.
Now, maybe you are just starting out and your company is
too small to deal directly with the manufacturer or maybe you
don't have the money to buy wholesale in large quantity.
That's OK, you still need to contact the manufacturer first.
Even if you want to buy directly from them, they may not sell
to you, they may send you to their authorized wholesale
distributors.
They may also be able to send you to a dropshipper who
could dropship the products directly to your customers so you
don't have to stock any inventory. It will depend on the
company. Either way, your goal is to find out where you can
purchase their products at wholesale prices.
When you call them, be sure to tell them the name of your
business. They don't sell to individuals just looking for
"good deals." That's why they have retailers.
For example, your conversation might go something like
this: They Say: "Good Morning, ABC Manufacturing how may
I direct your call?" You say: "Good Morning, This is
YOUR NAME with YOUR COMPANY NAME. I'm in charge of wholesale
purchasing and we are looking to add some of your products to
our store. Who would I need to speak with?" From there,
you should be well on your way to finding out where to get
those products at wholesale.
STRATEGY #2: Contact Department Stores and Retail Outlets
About Their Overstocks.
Depending on what type of merchandise you are looking for,
strategy #2 may be very beneficial for you. The first thing to
do is to contact the home office of the stores that are
retailing the product lines you are interested in. This may
take you several phone calls to get somebody who knows (or who
cares) but it will pay off for you.
Persistence is the key here. At first you will be talking
with the receptionist (who may be more interested in doing
their nails or getting back to that trashy novel they are
trying to read on company time.) But keep after it until you
get the department that you need. What you are wanting to find
out is who purchases their overstocks, liquidation, returns
and closeout merchandise.
Many department stores sell to wholesalers and
"jobbers" who in turn will sell to you on a
wholesale level. The wholesaler / jobber will likely buy in
bulk for way below wholesale and that's why they are able to
still sell to you at wholesale prices. In some cases you may
be able to buy the overstocks directly from the store if that
is what you want.
STRATEGY #3: Attend A Wholesale Trade Show.
Yes, this one will cost you some time and money. Believe
me, I know. I've attended more than one and I have the
receipts to prove it. But if you go to a good show, the
contacts that you come away with could be priceless to your
business.
You will also return with many new product ideas that you
never even thought of. And best of all, if you go to an
industry-respected show, you know you will be getting real
wholesale contacts. There are several wholesale tradeshows
throughout the United States during the year.
If you don't have the time or money to visit a wholesale
trade show or do all the research and phone calls, then I have
some good news for you.
You can access my wholesale sources and dropshipper
database on my website right now at: http://www.wholesaletoyouremail.com
In conclusion, with some persistence, phone calls and some
leg-work, you will start to build a list of wholesalers from
which to begin your business. I wish you much success!